Associate Product Manager

Makita U.S.A., Inc. is a worldwide leader in the professional power tool industry. The Associate Product Manager is responsible for assisting in product planning and execution throughout the product lifecycle, working cross-functionally to define product vision and strategy, and supporting the marketing team’s objectives. Responsibilities Ideate, participate and help define the product strategy and roadmap Both assist with and lead market research, competitive product testing, and pricing analysis initiatives Conduct ongoing product category research and identify trends, opportunities, and positionings for both current products and future product offerings Produce competitive product analysis materials Write effective product copy and specifications to be used throughout marketing collateral Demonstrate the ability to collaborate with and influence cross-functional teams Lead and manage the internal packaging design workflow for assigned products Assist in launching new products to our organization through multiple mediums Work with creative and channel teams in developing promotional campaigns Help to create sales tools and marketing collateral Track, collect, and manage online reviews of products and communication to user follow-ups Prioritize between projects of various topics and complete those projects on time Think creatively to develop solutions Effectively communicate with both internal and external colleagues and partners Present confidently and passionately in a variety of meeting and presentation settings Be an expert for Makita and the competition Act as a leader within the company Both co-manage and independently manage product lines Use power tools Skills Self-starter, with the ability to work well independently and with others in a team environment Excellent communication skills in person, on the phone, in writing, and on video calls A solid understanding of the e-comm, retail, and industrial buying environments Bachelor's degree in marketing or business-related field or equivalent related work experience Proficient in Microsoft Suite (Word, Excel, PowerPoint) Must be willing to travel up to 10% of the time Use power tools Product Management experience Bilingual a plus. (Spanish preferred) Experience within the power tool industry Benefits Medical, Dental, and Vision insurance options after 30 days of employment Flexible spending accounts (FSA) & Health Savings Accounts (HSA) Employee assistance program (EAP) for mental health and well-being Paid subscription to Headspace and 5 other members of your choice Competitive pay & performance-based incentives 401(k) retirement plan with company match Basic Term Life insurance is 100% company paid Long term Disability Coverage 100% company paid Disability Coverage Voluntary Coverage: Critical illness, accidental, hospital indemnity, whole life and supplemental life plans. Paid time off (vacation, sick leave, and 13 paid holidays) Employee discounts on Makita tools and accessories - because we know you love quality tools! Training programs (if posting for sales add) Tuition reimbursement Internal promotion opportunities Collaborative, innovative work environment Company Overview With over 100 years of experience in advanced motor design, Makita applies the latest innovation to engineer and manufacture the best power tools in the world. It was founded in 1915, and is headquartered in La Mirada, California, USA, with a workforce of 501-1000 employees. Its website is