Customer Data Analyst; CRM/Marketing - Careers
Position: Customer Data Analyst (CRM/Marketing) - FanDuel Careers Location: New York THE POSITION Our roster has an opening with your name on it. We are looking for an analyst to join our Advanced Customer Analytics team, working with partners across Fan Duel to understand the "why" behind customer actions and develop targeted approaches to enhance engagement and loyalty. Your work will bridge the gap between raw data and actionable business recommendations, helping Fan Duel understand customer preferences, optimize engagement strategies, and identify new revenue opportunities. As a Customer Data Analyst, you will dive deep into customer data to extract meaningful insights that inform strategic initiatives across the organization, working closely with marketing, strategy, and product teams to help drive them to make data-enabled decisions. The ideal candidate will possess a strong business acumen, exceptional analytical skills, and a passion for using data to drive business growth. This position is based out of New York and has hybrid work-from-home flexibility. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. GAME PLAN • Consistently deliver accurate, timely and high-quality analysis, insights, and recommendations to stakeholders in a way that is easily digestible by non-technical teams. • Utilize advanced analytics techniques to identify trends, patterns, and insights that inform business decisions and drive business success. • Collaborate with cross-functional teams, including marketing, strategy, and product, to understand business needs and develop analytics solutions to address them. • Work with data engineering, product, and governance teams to ensure data quality, integration, and accessibility for customer analytics initiatives. • Stay up to date on customer analytics, staying current with industry trends, advancements, and best practices. STATS • 3+ years' experience in an analytics role preferred. • Bachelor's Degree in a highly numerate major (Math, Stats, Econ, etc.) or relevant experience in data and/or business analysis. • Proficiency in SQL and Excel required; intermediate experience with Python preferred. • Expertise in data visualization tools such as Tableau, with a track record of creating impactful dashboards and reports. • Ability to communicate technical insights to non-technical stakeholders across marketing, product, and commercial / business teams. • Knowledge of CRM processes, tactics (e.g., email, push, SMS, in-product) and platforms (e.g., Braze, Iterable, or Salesforce) and/or direct experience with CRM analytics, lifecycle marketing, or audience strategy a plus. • Experience analyzing customer data for the purpose of segmentation, behavior tracking, and predictive analytics. • Knowledge of sports betting and online gambling a huge plus. ABOUT FANDUEL Fan Duel Group is the premier mobile gaming company in the United States and Canada. Fan Duel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sports book, Fan Duel Sports book; its leading iGaming platform, Fan Duel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, Fan Duel Racing; and its daily fantasy sports product. In addition, Fan Duel Group operates Fan Duel TV, its broadly distributed linear cable television network and Fan Duel TV+, its leading direct-to-consumer OTT platform. Fan Duel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. Fan Duel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). PLAYER BENEFITS We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include… Apply tot his job Apply tot his job