Digital Business Analyst – eCommerce & CRM

About the position We’re seeking a B2B Digital Business Analyst – eCommerce & CRM to help drive the growth and adoption of a modern digital commerce and customer relationship platform. In this key role, you’ll partner closely with cross -functional teams across marketing, sales, product, and technology to design and deliver enhancements that improve user experience, strengthen customer engagement, and create measurable business value. Responsibilities • Partner with stakeholders across sales, marketing, and product to understand business objectives, challenges, and KPIs. • Translate business needs into clear, actionable use cases and requirements. • Facilitate workshops, interviews, and process reviews to gather and prioritize requirements. • Create documentation including user journeys, business models, and “as -is/to -be” process flows. • Work closely with development teams to translate requirements into user stories, wireframes, and workflows. • Support the full project lifecycle, including backlog refinement, sprint planning, and testing. • Lead User Acceptance Testing (UAT), ensuring all requirements are met before deployment. • Drive adoption of new platform features through user training, onboarding, and communication. • Provide go -live support and resolve user issues post -launch. • Gather and apply user feedback for continuous improvement. • Conduct competitive research to benchmark best practices and identify new opportunities. • Define key platform metrics and develop reporting frameworks. • Analyze usage data and customer behavior to deliver insights that inform future enhancements. Requirements • Experience in designing B2B self -service portals or digital catalogs. • Strong analytical skills with experience leveraging web analytics and usage data to improve performance. • Minimum 6 years’ experience as a Business Analyst, with a focus on eCommerce & CRM. • At least 3 years working with Agile or DevOps methodologies. • 2–5 years of experience in B2B environments such as manufacturing, distribution, or similar industries. • 2+ years hands -on experience with eCommerce and CRM solutions (BigCommerce and SAP C4 preferred). • Strong communication and stakeholder management skills. • Proficiency with Microsoft Office Suite, Jira, Confluence, and Microsoft Teams. • Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience). Apply tot his job