Growth Marketer – Meta Ads Specialist
Job Description: • Set up, launch, and optimize Meta ad campaigns with substantial budgets • Master campaign performance metrics (CPM, CTR, CVR, CPA/CPL) • Scale winning creatives through advanced targeting and budget allocation • Connect creative performance to business outcomes and iterate based on data • Research audience pain points through Reddit, reviews, and competitor analysis • Write scroll-stopping hooks, scripts, and ad copy for UGC and paid social • Analyze competitors via Meta Ad Library and identify winning creative patterns • Collaborate with UGC creators, designers, and video editors • Lead strategic client meetings and deliver performance insights • Build trust through proactive communication and ownership • Distill complex performance data into actionable recommendations Requirements: • Direct Meta Ads campaign management experience (This is critical) • Proven DTC portfolio with measurable results (ROAS, scaling examples) • Exceptional copywriting skills for UGC and paid social campaigns • Deep understanding of Meta performance metrics and optimization • Self-driven with strong client communication skills • Experience with newsletter brands or info products (Bonus) • Track record managing $10K+ monthly ad spend (Bonus) • Creative research expertise (TikTok trends, competitor analysis) (Bonus) • Team leadership and UGC creator management experience (Bonus) Benefits: • Competitive compensation + performance bonuses • Remote-first culture with flexible scheduling Apply tot his job