Location: Remote
Department: Marketing…
Reports To: Amazon Ecommerce Manager
Work Schedule: Monday – Friday, 9:30 AM – 6:30 PM (Chicago Time)
Company Overview: MakarttPro is a leader in the nail industry, offering innovative and high-quality products to both professionals and consumers. We are looking for a results-driven Amazon Digital Advertising Specialist to join our team and help us optimize our presence on Amazon. This is a fully remote role, providing the flexibility to work from anywhere while contributing to a dynamic and growing company.
Job Summary: The Amazon Digital Advertising Specialist will be responsible for managing and optimizing our Amazon advertising campaigns to drive sales and increase brand visibility. This role requires a deep understanding of Amazon?s advertising platform, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. The ideal candidate will have a proven track record in managing successful Amazon ad campaigns and will be able to work independently to achieve the company?s advertising goals.
Key Responsibilities:
Amazon Advertising Campaign Management:
? Develop, execute, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
? Monitor campaign performance and make data-driven adjustments to improve ROI and drive sales growth.
? Conduct keyword research and bid management to ensure ads are targeting the most relevant and high-converting search terms.
? Manage daily advertising budgets, ensuring optimal spending efficiency and effectiveness.
Performance Analysis & Reporting:
? Analyze campaign data to identify trends, insights, and opportunities for improvement.
? Create regular reports on campaign performance, including key metrics such as CPC, CTR, ACOS, and overall sales impact.
? Provide actionable recommendations based on data analysis to continuously improve advertising strategies.
Product Listing Optimization:
? Collaborate with the content and design teams to ensure product listings are optimized for search and conversion, including titles, bullet points, descriptions, and images.
? Implement and test various ad creatives and copy to improve ad performance.
Competitor Analysis:
? Conduct regular competitor analysis to identify new opportunities and stay ahead of industry trends.
? Adjust strategies based on competitive insights to maintain a competitive edge.
Collaboration & Communication:
? Work closely with the marketing team to align Amazon advertising strategies with overall brand and marketing goals.
? Communicate regularly with stakeholders to keep them informed of campaign performance and key initiatives.
? Qualifications:
? Minimum 5 years experience in managing Amazon advertising campaigns with a track record of success.
? Deep understanding of Amazon?s advertising platform and tools, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
? Strong analytical skills with the ability to interpret data and make data-driven decisions.
? Proficient in using Amazon Seller Central and advertising dashboards.
? Excellent communication and collaboration skills.
? Ability to work independently and manage multiple campaigns simultaneously.
? Strong organizational skills and attention to detail.
? Experience in the beauty or nail industry.
? Familiarity with other e-commerce advertising platforms (e.g., Google Ads, Facebook Ads) is a plus
