We are launching a next-generation B2B Learning Management System powered by AI.
Our platform enables organizations to create, manage, and scale intelligent training programs using AI-driven content generation, pathway building, tagging, and enterprise integrations.
We are looking for a seasoned SaaS marketing and branding expert to help us build and execute our go-to-market strategy.
This is not a junior execution role. We are looking for someone who can think strategically, work directly with the CEO, and drive measurable growth.
What We Need
You will act as a fractional marketing lead and growth partner. Your responsibilities will include:
1️⃣ Brand & Positioning
• Develop clear positioning for wzdm.ai
• Refine value proposition and messaging for enterprise buyers
• Competitive analysis (LMS + AI training platforms)
• Develop brand voice, narrative, and differentiation strategy
• Help shape website messaging and landing pages
2️⃣ Demand Generation & Lead Growth
• Design and execute B2B lead generation strategy
• Build multi-channel campaigns (LinkedIn, Google Ads, content, email)
• Define ICP and buyer personas (L&D heads, HR, Enterprise CTOs, etc.)
• Develop content strategy (whitepapers, webinars, case studies)
• Create measurable funnel metrics (MQL, SQL, demo conversion)
3️⃣ Demo & Sales Enablement
• Help craft a compelling product demo narrative
• Develop pitch decks and sales messaging
• Create sales collateral
• Improve demo-to-close conversion flow
4️⃣ CEO Advisory
• Consult directly with CEO on brand awareness strategy
• Advise on pricing positioning
• Help define go-to-market roadmap
• Provide structured competitive landscape analysis
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✅ Ideal Candidate
You must have:
• 5+ years in B2B SaaS marketing
• Experience launching or scaling a SaaS product
• Proven demand generation experience
• Strong understanding of B2B sales funnels
• Experience working with founders/CEOs
• Analytical mindset (comfortable with metrics & CAC/LTV thinking)
• Portfolio of past SaaS launches or campaigns
Leverages AI for efficiency.
Bonus:
• Experience in LMS / EdTech
• Experience marketing AI products
• Enterprise B2B experience
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Engagement Details
• Contract / Fractional
• 10–20 hours per week initially
• Remote
• Potential long-term engagement
• Performance-based upside possible
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To Apply, Please Include:
1. 2–3 SaaS platforms you helped scale (describe your impact with metrics)
2. Example of a lead generation campaign you built
3. Your approach to launching a B2B SaaS product in 90 days
4. Your hourly rate