Job Description:
• Own and execute Dandy’s organic brand strategy across social media, PR, and community channels
• Develop and run Dandy’s organic social presence, including content planning, content creation, publishing, and performance measurement.
• Shape and protect Dandy’s brand reputation by monitoring conversations, responding thoughtfully, and escalating issues when needed.
• Partner closely with Creative, Growth, Product Lifecycle Marketing, and People Ops to ensure brand alignment across initiatives.
• Build early programs hands-on, then design scalable processes, playbooks, and frameworks to support long-term organic growth.
• Identify opportunities to create content to tell stronger stories about Dandy’s technology, customers, people, and mission.
• Lead the creation of original, in-the-field brand content – personally capturing and shaping moments from our labs, events, customers and internal teams, while building repeatable systems to scale brand storytelling.
• Partner cross-functionally on high-visibility brand initiatives, including Dandy’s KOL program and podcast—shaping messaging, amplifying content across organic channels, and ensuring these programs meaningfully elevate brand perception
• Track and report on brand health metrics, social performance, and PR impact, tying brand efforts back to business goals.
• Manage our PR agency to drive earned media, thought leadership, and brand credibility.
Requirements:
• 5+ years of experience in brand marketing, social media, communications, or related roles
• Proven experience owning organic social strategy for a brand, ideally in tech, B2B, DTC, or in a creative agency setting.
• Strong understanding of PR strategy and experience managing external agencies
• Experience building a community and evolving a brand in a regulated or complex industry (healthcare, fintech, etc.)
• Strong collaborator and skilled communicator, with experience working cross-functionally and with external vendors.
• Exceptional written and editorial judgment—you know how to craft a message and when *not* to say something
• Strong pulse on where organic social and brand storytelling are headed—not just where they’ve been specifically on LinkedIn, Instagram, and Meta.
• Hands-on content creation ability with strong aesthetic judgment; comfortable using tools like Canva, CapCut, in-platform editing tools, and AI-assisted creative tools to quickly produce polished, on-brand social content.
• High ownership mentality: you take responsibility for outcomes, not just outputs
• A clear point of view on brand, paired with the ability to adapt to feedback and data
• Strong instincts for visual storytelling with excellent taste in visual design
• Comfort operating in the weeds early on, with a clear mindset toward building scalable solutions
Benefits:
• healthcare
• dental
• mental health support
• parental planning resources
• retirement savings options
• generous paid time off