The Director, Brand Management, Minute Maid Warehouse and FSOP role is responsible for leading the strategy and business creation across a portfolio of Minute Maid brands in the Chilled and Food services route to market. This is accomplished by creating brand growth strategies and the long-term business plan while translating those into actionable annual brand plans. This includes Strategy Creation, Brand Planning, Marketing Communications, Innovation, Commercial Strategy, and Research, as required.
Key Responsibilities:
? Establish brand growth strategies and develop the long term business plan and goals across the Minute Maid Juices/ Juice Drinks portfolio.
? Craft the annual Business/Brand Plan and establish prioritized sources of growth building blocks to achieve the plan.
? Monitor the brand and competitive environment, routinely provide performance updates to leadership and stakeholders, and proactively recommend changes in direction as required.
? Coach and mentor team members that work in Chilled/FSOP.
? Lead the development and execution of the Price and Package Architecture strategy and innovation pipeline that creates system value and delivers against brand strategies.
? Works with cross-functional team to commercialize product and packaging launches, leading the creation of the project charter, packaging artwork, consumer research, R&D formulation and internal/global approvals and materials to support the launch (i.e., mocks-up/sales samples).
? Identify commercial opportunities to grow the base business and to support new products and packages.
? Collaborate with system partners (Channel, PAC, Human Insights, Finance, SRA, Legal, etc.) to ensure ongoing brand engagement and identify opportunities to achieve business goals and/or close gaps.
? Translate the brand?s business strategies into compelling agency briefs.
? Work with IMC team to develop, execute and track a Marketing Communications plan that delivers to the brand?s goals, objectives, and strategies.
? Work with Human Insights to execute routine and ad-hoc research projects, and measure effectiveness of in-market marketing plan activities. Proactively recommend change in direction as required.
? Manage the brand DME budget to deliver against financial targets, accounting principles, process guidelines & goals.
? Foster brand relationships with the global team.
Job Requirements/Qualifications:
? 7-9 Years related marketing experience, CPG experience preferred.
? Solid analytical skills.
? Expertise in strategy development.
? Expertise in innovation development.
? Experience managing creative agencies.
? Strong project management skills from idea through to execution.
? Solid verbal and written communication skills.
? Strong influencing skills.
? Ideally has managed and led teams with thought leadership.
? Deep knowledge of retail landscape in the US (ideally on Beverage Chilled or Food Service Route to Market.
Educational Requirements:
Bachelor?s degree in marketing, business or related field required. MBA is preferred.
Growth Behaviors:
We are planning to do a revolution of the juice category in the US. We are looking for an agile, disruptive thinker with a revolutionary mindset. We have a high performing multicultural team to accomplish. We need help to sustain our revolution with the following behaviors:
? GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
? SMART RISK: Makes bold decisions/recommendations.
? EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
? PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
? FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
? EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
