Director, Marketing Change Enablement (DMP Strategy)
Location: Remote – European Time Zones (CET). Candidates must be based in and eligible to work from a Randstad operating country within the CET band (e.g., The Netherlands, Germany, UK, Spain). Working Conditions: This is a remote/hybrid role requiring full availability during Central European Time (CET) business hours to support our global marketing organization.
Role Summary
We are seeking a Director of Marketing Change Enablement to lead the global transition from traditional, relationship-based marketing to a digital-first, data-driven ecosystem. You will be the primary architect for the successful launch, adoption, and operationalization of our Digital Market Place (DMP), enabling hyper-personalized customer experiences at scale.
Important Note: This is a Strategic Change & Operational Leadership role, not a technical software development or local execution role.
What You Will Achieve
- Design a 3-Year Strategic Roadmap: You will execute a comprehensive DMP strategy focused on maximizing global marketing performance and ensuring operational readiness.
- Bridge the Global-Local Gap: You will move the organization away from 40 markets operating in isolation toward a unified, sustainable talent platform.
- Lead Digital Upskilling: You will define and design a holistic learning journey to transition a workforce of 400+ FTEs from "gut-feel" traditions to data-centric execution.
- Drive Ecosystem Integration: You will ensure local marketing activities feed into the global DMP, following a unified "runbook" to ensure digital components land successfully.
Key Metrics You’ll Own
- Adoption Rates: Achieving 100% adoption of the digital-first strategy across all global regions.
- Operational Excellence: Successful execution of the annual DMP roadmap and change management framework.
- Knowledge Proficiency: Closing identified knowledge gaps through targeted regional upskilling and tactical support.
What You Need to Succeed
- Experience: 8–12 years in operational management and digital platform transformation.
- Digital Translation: The ability to "talk tech" and deconstruct sophisticated DMP concepts into actionable processes for non-technical audiences.
- Matrix Leadership: Proven experience navigating complex global matrices and managing cross-functional teams across Change, Communication, and Learning.
- Analytical Acumen: Strong ability to interpret $MI/BI$ data to develop data-backed recommendations for executive leadership.
Why This Role is Different
Traditionally, recruitment has relied on personal networks and intuition. This role represents a fundamental shift for Randstad, moving power to a data-driven DMP. You will be at the forefront of a "digital-first" mandate that uses technology as the primary driver to reach 500 million work lives.
Why Join Randstad?
At Randstad, we put people at the heart of everything we do. You will join a small, collaborative team, where your feedback is valued and you are empowered to take ownership of your cases. We offer an environment of belonging where you can bring your whole self to work and flourish.
join the world's most equitable talent company.
At Randstad, we combine our passion for people with the power of today’s technologies. If you are ready to drive the Partner for Talent strategy from the heart of Europe, we invite you to apply.
Contact: Reach out to our Recruitment Business Partner,
[email protected] for the full job spec and a confidential discussion.