Introduction to arenaflex
Imagine being part of a journey that started in 2004 with a visionary engineer who saw the potential to transform how we work. Today, arenaflex stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. As we pursue our purpose to make the world work better for everyone, we are expanding our marketing team to support and scale the Go-to-Market attainment of our training services organization, contributing to arenaflex's overall goal of reaching 3 million learners by 2027.
Job Description
The arenaflex University marketing team is looking for an experienced Customer GTM Lead to join their high-performing team. This is a key role responsible for developing the comprehensive GTM strategy for arenaflex University's training solutions. As a Customer GTM Lead, you will collaborate closely with cross-functional teams across Global Learning & Development, Sales, and Marketing to develop the value proposition and differentiate our position in the market. If you are a self-starter, strategic thinker, AI-curious, results-driven, and demonstrate a customer-centric mindset, we encourage you to apply for this exciting opportunity.
Key Responsibilities
- Lead the arenaflex University GTM strategy for training solutions in alignment with global and regional business goals
- Conduct market research and analyze trends and technologies to maximize arenaflex University exposure across the arenaflex ecosystem
- Help Customer Acceleration to land and expand into new/emerging markets
- Drive cross-functional collaboration to align on product strategy, solutions, and messaging
- Develop compelling value propositions and messaging for use cases and target customers
- Support the Customer Acceleration group strategy for 'selling through partners' under a refreshed Authorized Training Partner model through co-branded marketing initiatives, dedicated sales assets, and incentives
- Create comprehensive GTM plans and lead the integrated marketing campaign to drive awareness of training services solutions and new product launches
- Focus marketing strategy and development initiatives into strategic Customer Acceleration markets (e.g., India, KSA, Japan, LATAM)
- Leverage data to measure campaign performance and make informed recommendations and decisions on the GTM strategy
- Help Customer Acceleration to showcase training value metrics and UX reports to internal and external audiences
- Build innovative content and sales assets (e.g., customer case studies, first call decks, infographics, eBooks) aligned to target customers/personas
- Execute arenaflex University GTM activities globally, including events to drive awareness to customers and partners (e.g., webinars, industry events)
- Present content to internal/external audiences at sales kickoff, sales trainings, executive briefing centers, Knowledge, World Forums, industry conferences, and analyst/press briefings
Essential Qualifications
- 12+ years of experience in GTM strategy, business development, product and solution marketing, or related roles in a B2B environment
- Experience with learning and development and training solutions is a plus
- Bachelor's degree or equivalent experience in marketing, business, or a related field
- Knowledge and proficiency of AI technologies and tools and a keen interest with the latest AI trends and innovations
- Exceptional written and verbal communication skills to interact with leaders and stakeholders
- Excellent people skills to interact with cross-functional teams and manage teams
Preferred Qualifications
- Proven track record of developing and executing successful GTM strategies in a B2B environment
- Experience working with cross-functional teams, including sales, marketing, and product development
- Strong analytical and problem-solving skills, with the ability to leverage data to inform GTM decisions
- Ability to travel up to 25% to support GTM activities and customer events
Career Growth Opportunities and Learning Benefits
At arenaflex, we are committed to helping our employees grow and develop in their careers. As a Customer GTM Lead, you will have the opportunity to work with a talented team of professionals who are passionate about making the world work better for everyone. You will also have access to a wide range of training and development programs, including our arenaflex University, which offers a variety of courses and certifications to help you develop your skills and advance your career.
Work Environment and Company Culture
At arenaflex, we value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Our company culture is built on a foundation of trust, flexibility, and collaboration. We approach our distributed world of work with flexibility and trust, and we offer a variety of work personas (flexible, remote, or required in office) to accommodate different work styles and needs. We are committed to creating an accessible and inclusive experience for all candidates, and we offer a range of accommodations to support employees with disabilities.
Compensation, Perks, and Benefits
We offer a competitive compensation package, including a base pay range of $162,600 - $284,600, plus equity (when applicable), variable/incentive compensation, and benefits. Our benefits package includes health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan, and family leave programs. We also offer a range of perks, including access to our arenaflex University, which offers a variety of courses and certifications to help you develop your skills and advance your career.
Conclusion
If you are a motivated and results-driven professional who is passionate about making the world work better for everyone, we encourage you to apply for this exciting opportunity to join our team as a Customer GTM Lead. At arenaflex, we are committed to helping our employees grow and develop in their careers, and we offer a wide range of training and development programs to support your career advancement. Don't miss out on this opportunity to join a talented team of professionals who are dedicated to making a positive impact on the world. Apply today!