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? *Member Summary**
? *Quick Summary (full description below…
The Manager, Digital Marketing will lead editorial strategy for brand and franchise campaigns, managing content development and collaborating with cross-functional teams to enhance digital brand strategy.
– **Salary:** $102,000 to $136,700 per year
– **Workplace Requirements:** Not mentioned
– **Years of Experience Required:** Minimum 5+ years in social/digital marketing
– **Education Requirements:** Bachelor’s Degree in Communications, Business, Marketing, Film, or related field, or equivalent industry experience
– **Hard Skills Required:** Social/digital marketing, project management, creative development, knowledge of social platforms (TikTok, Instagram, Twitter, Facebook, YouTube)
– **Soft Skills Required:** Strong communication, organization, creativity, problem-solving, team leadership
– **Preferred Skills/Experience:** Experience with Airtable, Sprinklr, Google Workspace, Slack, Zoom, Photography, Videography, Photoshop
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? *Full Posting**
? *Position Overview:**
The Manager, Digital Marketing will lead the editorial strategy for brand and franchise campaigns, ensuring alignment with brand standards and strategic objectives. This role requires a dynamic and innovative thinker capable of developing audience-first content, managing agency partners, and collaborating with cross-functional teams to enhance the digital brand strategy.
? *Key Responsibilities:**
– **Editorial Strategy Leadership:** Lead the editorial strategy for brand and franchise campaigns, developing and implementing audience-first content goals and creative concepts.
– **Creative Development:** Build and manage a monthly editorial calendar, collaborate with internal and external teams through the content development lifecycle, and ensure the delivery of approved assets across all channels.
– **Digital Trends and Platform Updates:** Stay updated on digital trends and platform updates to inform strategy and execution.
– **Social Media and Event Coverage:** Assist with live content coverage and execution for press junkets, content shoots, and marketing events as needed.
– **Agency and Partner Management:** Manage agency partners in content development, ensure alignment with brand standards, and handle partner support requests.
– **Cross-Functional Collaboration:** Work with cross-functional partners to develop creative content in alignment with the digital brand strategy.
– **Team Development:** Participate in refining systems and operations for the Social Team, foster a culture of inclusivity and collaboration, manage direct reports, and participate in professional development workshops.
– **Resource Management:** Maintain documentation of workload and resource needs, provide real-time updates to team leader, and contribute to project team meetings with strategic recommendations.
? *Qualifications:**
– Minimum 5+ years of experience in social/digital marketing, ideally in a big brand setting.
– Strong project management, communication, and organizational skills.
– Deep knowledge of Disney and Disney+ brands, films, characters, and TV series.
– Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment.
– Superior knowledge of social platforms (TikTok, Instagram, Twitter, Facebook, YouTube) and an interest in exploring new spaces.
– Excellent writing and copy-editing skills, with a passion for storytelling and creating memorable experiences in the social space.
– Ability to find creative solutions to challenges and use data to drive decision-making.
– Strong attention to detail, sound judgment regarding brand safety, and a polished presentation style.
– Nimble and adaptable to new technologies and processes, with a perpetual learner’s attitude.
– Passion for creating diverse, equitable, and inclusive content.
? *Preferred Qualifications:**
– Experience with Airtable, Sprinklr publishing and reporting, Google Workspace, Slack, Zoom, Photography, Videography, and Photoshop.
? *Education:**
– Bachelor’s Degree in Communications, Business, Marketing, Film, or related field, or equivalent industry experience.
? *Salary Range:**
$102,000 to $136,700 per year.
— Reference: ECNJOBID-66-249-70-67 in the application
