As our Principal Product Marketer for Integrations and Partners, you will own the go-to-market strategy for our entire partner ecosystem. You'll be responsible for managing all integration launches and building a robust partner marketing program from the ground up. This critical role requires a highly organized individual who can operate in a fast, agile manner to manage multiple high-priority projects. You will be the key marketing liaison to our partners, with an expectation to influence senior stakeholders both internally and externally to drive mutual success.
Key Responsibilities
• Develop and execute the end-to-end GTM strategy for all new product integrations and partner launches.
• Creating joint value propositions, co-marketing collateral, and partner-facing enablement materials.
• Manage multiple complex launch timelines simultaneously, ensuring all cross-functional teams (Sales, Product, Marketing, Partner) are aligned.
• Produce high-quality, compelling content (e.g., solution briefs, web pages, blogs, webinars) that clearly articulates the "better together" story.
• Act as a key influencer with partner leadership and internal executives to secure buy-in and resources for co-marketing initiatives.
• Collaborate with the demand generation team to create and run partner-related campaigns.
• Establish and track key performance indicators (KPIs) for partner marketing activities, reporting on success and iterating quickly.
Skills & Experiences
• 5+ years of experience in B2B SaaS product marketing, with a strong emphasis on partner marketing or integration launches.
• Proven ability to thrive in a fast-paced, agile startup environment and deliver high-quality results under tight deadlines.
• Exceptional organizational and project management skills, with a track record of managing complex, cross-functional launches.
• Demonstrable experience influencing senior stakeholders and cross-functional teams.
• Outstanding written and verbal communication skills, with a talent for simplifying complex technical concepts.
• Experience in financial services or fintech is a strong plus.
$140,000 - $200,000 a year