Retention Marketing Manager — Ecommerce & Membership

About PCH Publishers Clearing House (PCH) operates a commerce and membership platform where long-term customer relationships are central to growth. Retention and lifecycle marketing are critical drivers of sustainable revenue and customer lifetime value. Role Summary We are hiring a Retention Marketing Manager to lead lifecycle strategy across email, SMS, push, and membership communications. This role is accountable for increasing repeat purchase behavior, subscription upgrades, and long-term engagement across PCH Shopping and related initiatives. What You’ll Own Lifecycle Strategy • Build and manage customer journeys: • Onboarding • Abandoned cart • Post-purchase • Winback • Subscription upgrade/downgrade flows • Develop structured segmentation strategies Membership & Subscription Growth • Design and optimize subscription tier communication • Support upsell initiatives • Reduce churn through proactive engagement programs Campaign Execution • Oversee promotional calendar • Partner with Creative for campaign assets • Ensure consistent messaging aligned with brand standards Reporting & Optimization • Track repeat purchase rate, churn, LTV • Conduct cohort analysis • Continuously optimize flows based on performance data What Success Looks Like (First 90 Days) • Clear lifecycle roadmap established • Improved engagement in at least one automated flow • Identified churn drivers and mitigation plan • Measurable lift in repeat purchase or subscription conversion Required Experience • 4–7+ years in ecommerce lifecycle marketing • Experience with CRM platforms (Braze, MoEngage, Klaviyo or similar) • Strong understanding of subscription models • Analytical mindset with commercial focus • Understanding of Shopify This Role Is Not • A general email production role • A social media marketing role • A purely creative campaign position without data ownership Compensation & Benefits • Competitive salary based on experience • Medical, dental, and vision insurance, plus a range of additional voluntary benefits • 401(k) with company match • Flexible PTO and 15 paid holidays to rest and reset • Remote-first culture with home office stipend • Professional development budget • 12 weeks of paid family leave to celebrate life’s biggest moments Location: Remote - Phoenix, AZ PCH Digital LCC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.