Responsibilities
• Lead SEO strategy that drives ROI across both traditional and AI-powered search for clients (Google, Gemini, ChatGPT, etc.)
• Stay proactive on algorithm updates, AI trends, and emerging search technologies.
• Conduct keyword + prompt research to align content with real search intent in both SERPs and generative engines.
• Develop content calendars using topic modeling, entity mapping, and trend forecasting.
• Optimize content and metadata for visibility in organic search and AI experiences.
• Drive conversion rate optimization using behavioral analytics.
• Leverage integrated tools (GA4, GSC, SEMrush, Ahrefs, Screaming Frog, GEO tracking platforms) for performance insights.
Requirements
• 3+ years of experience executing successful SEO strategies with a focus on content strategy and on-page optimizations
• Curiosity, adaptability, and willingness to test, learn, and lead in the Generative Engine Optimization (GEO) space
• Strong knowledge of SEO best practices, search engine algorithms, ranking factors, and how to optimize for AI-powered search engines in a variety of industries and verticals
• Proven experience using tools like GA4, SEMRush, Ahrefs, Moz, SpyFu, and Screaming Frog
• Proven experience using CMS like WordPress and WebFlow (bonus points for experience with product feed optimization and eCommerce CMS like Shopify, WooCommerce, Magento, BigCommerce, etc.)
• Self-motivation, autonomy and a strong sense of accountability to bring success to your clients in a remote environment
• Capacity to handle multiple ongoing projects and deadlines in a fast-paced team environment
• Exceptional attention to detail with strong written and oral communication skills
Benefits
• 100% remote work environment
• Unlimited PTO policy
• 11 paid company holidays
• Flexible medical insurance benefits through an ICHRA plan
• Free telehealth services for general and mental health care
• 401(K) with 3% company match
• 12 weeks of paid parental leave
• Bonus opportunities for retention, upsells, and referrals