You do not believe in the status quo and have mastered the art of making products “fly-off the shelf”. You have a burning desire to be part of something bigger. You will be our marketing wizard. One
who will conjure the perfect product marketing strategy that will bring in a tsunami of customers
…
Responsibilities
? Develop and execute successful go-to-market programs for impactful product launches targeting
? Develop brand strategy, positioning and messaging
? Develop high-impact marketing collateral (e.g. blogs, brochures, datasheets, whitepapers, web-copy, case studies, presentations, infographics, videos, podcasts, and other media)
? Brief the press, influencers and industry experts about new products and features
? Obtain insights into customers? usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
? Perform competitive analysis and market research of competing products
? Deliver presentations to customers and prospects
? Speak and present products at trade shows and webinars
Qualification
? Bachelors degree in Marketing, Communications or similar field
? Must have 4+ years of experience in product marketing, product strategy, growth or equivalent function, preferable within technology
? Must have or held a job title that include “product” and “market|marketing” in it
? Must have experience in B2B
? Background in design and copywriting is a plus
? Experience in market analysis
? Familiar with product marketing tactics (e.g. integrated marketing campaigns)
? Working knowledge of marketing automation, SEO, web analytics, CRO and social media marketing best practices and tools
? Excellent communication skills
? Keen eye for detail
? Analytical mind and strong quantitative skills
? Motivated self-starter – positive, high-energy, driven individual with a proven ability to move projects forward efficiently and effectively with minimal direction
? Able to identify opportunities for improvement and act on them
? Comfortable working with uncertainty and ambiguity
