LinkedIn Personal Brand Strategist

LINKEDIN BRAND AND LEAD GENERATION STRATEGIST Founder Led Dual Brand Authority Build OVERVIEW I am rebuilding my LinkedIn presence to become a primary lead engine for Speakers Momentum – a public speaking and thought leadership membership for coaches, consultants, and founders High ticket one to one coaching Momentum Films – an indie film brand that attracts creators who want to convert their personal stories into cinematic IP This is not a VA role and not a posting only job. I am looking for a LinkedIn brand strategist who understands authority positioning, narrative, and lead generation for founder led brands. WHAT SUCCESS LOOKS LIKE A LinkedIn profile and content system that Positions me as a credible authority in speaking, storytelling, and experience design Attracts high quality inbound leads Grows a membership ecosystem through Speakers Momentum Integrates Momentum Films as a premium story to screen pathway Converts attention into email list growth, calls, and applications WHAT YOU WILL BE RESPONSIBLE FOR PROFILE AND BRAND POSITIONING Rewrite LinkedIn headline, banner, About, Featured, and Experience sections Create a dual brand narrative that feels intentional and clear Clarify positioning so visitors instantly understand who I help, what problem I solve, and what to do next CONTENT AND AUTHORITY ARCHITECTURE Design a content framework built around authority, story, and conversion Define posting cadence and call to action logic Align content with membership growth, high ticket coaching leads, and story to film list building LEAD GENERATION STRATEGY Build non spammy lead pathways Advise on lead magnets, pinned posts, and Featured section strategy Support direct message strategy that feels human and premium WHAT I AM NOT LOOKING FOR Generic social media managers Engagement pods or vanity metrics Post daily and hope strategies Cold DM automation or spam funnels If your main skill is scheduling posts, this is not the role. YOU ARE A STRONG FIT IF You have rebuilt LinkedIn profiles for coaches, consultants, founders, or creators You think in positioning and narrative, not just content You understand authority over virality You can explain why something works, not just what to do You have real examples such as links, screenshots, or case studies ENGAGEMENT AND BUDGET Initial strategy and rebuild phase Followed by ongoing monthly advisory and optimization Open to hourly or fixed price proposals Quality and strategic depth matter more than speed HOW TO APPLY REQUIRED Please send One LinkedIn profile you have personally rebuilt with a direct link A short Loom video three to five minutes explaining How you would position one founder with two brands How you would avoid confusing the LinkedIn algorithm or audience Applications without both will not be considered. FINAL NOTE This is a long term brand build, not a quick growth hack. If you enjoy shaping founder stories, building authority, and turning LinkedIn into a real business asset, I would like to hear from you. If you want, I can also create A shorter Upwork featured version A budget range that attracts only senior strategists A Day One briefing document for the person you hire Apply tot his job