On-Call Brand Strategist Contract | Project-Based | Remote
About NueWay Studios NueWay Studios is a brand and communications agency working at the intersection of strategy, storytelling, and systems. We partner with B2B companies, Black-owned brands, and organizations operating in or alongside government and enterprise environments. Our work goes far beyond visuals. We help leaders clarify who they are, what they stand for, and how that shows up across every touchpoint. Clients come to us when their messaging feels scattered, their growth has outpaced their clarity, or their brand no longer reflects the level they are playing at. This role exists to protect that standard. The Role We are looking for an on-call Brand Strategist who can step into active projects and deliver the same depth, rigor, and clarity our clients are accustomed to receiving. You will not be figuring things out from scratch. You will be working inside an established framework that includes brand audits, market research, positioning, customer personas, messaging architecture, and customer journey thinking. This is not a junior role. This is for someone who knows how to think, synthesize, and articulate brand strategy at a senior level. What You’ll Be Responsible For You will be brought in on a project basis to support or lead strategy work such as: Brand audits that assess positioning, messaging, visual alignment, and gaps Market and competitor research translated into clear strategic insight Brand positioning and differentiation for B2B and government-adjacent audiences Customer persona development rooted in real behavior and buying context Messaging frameworks that guide websites, social, sales, and internal teams Customer journey mapping that connects brand decisions to experience Strategic input for rebrands, launches, and growth phases Collaborating with designers, writers, and leadership to ensure strategy carries through execution Your work must be clear, structured, and usable. Strategy decks are expected to be thoughtful, well-organized, and client-ready. What “Good” Looks Like Here You can take complex information and turn it into sharp, grounded insight You understand the difference between branding for visibility and branding for credibility You know how to work with founders, CMOs, and decision-makers without overexplaining You respect timelines and understand that strategy drives everything downstream You can enter a project midstream, get oriented quickly, and contribute real value Our clients expect clarity, not fluff. Your work should help them make decisions. Required Experience 5+ years of brand strategy experience, preferably in an agency or consultancy Proven work with B2B brands, professional services, or enterprise organizations Experience working with Black-owned brands in a way that is culturally aware and commercially grounded Strong understanding of brand positioning, messaging, and customer psychology Comfort working on government-adjacent or compliance-aware projects Ability to produce polished strategy documents without hand-holding Bonus points if you have experience with capability statements, internal communications, or brands operating in regulated environments. How We Work This is an on-call, contract role, not full-time You will be engaged per project or per phase Clear scopes, timelines, and expectations are provided upfront You will be working directly with senior leadership and creative leads We value strategic thinking, direct communication, and ownership of work. How to Apply Send the following: A brief note on your background and how you approach brand strategy Examples of brand audits, strategy decks, or positioning work you’ve led Any experience relevant to B2B, Black-owned brands, or government-facing work If your work aligns, we’ll bring you into our ecosystem and pull you in as projects require. Apply tot his job