Performance-Based Marketing Lead, Lead Generation Specialist

Company Description The Heart-Centered Leadership Institute empowers leaders, executives, and entrepreneurs to reignite their passion and create fulfilling careers and work environments. Guided by Dr. Nore Salman, a Doctor of Psychology and experienced Executive Coach, the institute offers a transformational approach combining self-mastery, strategic career planning, practical execution, and accountability coaching. With a focus on self-discovery and overcoming mental roadblocks, the institute fosters self-awareness, emotional intelligence, and the ability to lead with purpose. The goal is to help individuals transition from surviving to thriving in their careers and lives. Performance-Based Marketing Lead / Lead Generation Specialist (Remote) Role Overview We are seeking a results-driven Performance-Based Marketing Lead / Lead Generation Specialist to own and scale our lead generation efforts across digital channels. This is a fully remote role for someone who thrives in a performance-based environment and takes full ownership of outcomes. This role is responsible for creating, executing, optimizing, and analyzing high-impact lead generation campaigns, with a strong focus on conversion, efficiency, and measurable results. You will work cross-functionally to align marketing initiatives with business goals while continuously refining strategies that drive qualified leads and sustainable growth. Key Responsibilities • Design, execute, and optimize performance-based lead generation campaigns across digital channels • Analyze campaign performance, interpret data, and translate insights into clear, actionable optimization strategies • Own testing, iteration, and funnel optimization to improve conversion rates and lead quality • Develop and manage email marketing campaigns, including lead nurturing, segmentation, and performance tracking • Build, manage, and optimize WordPress landing pages and lead capture flows • Plan, support, and execute webinars as a lead generation channel, including registration funnels, email sequences, and post-event follow-up • Collaborate with cross-functional teams while maintaining strong individual ownership and accountability • Track, report, and clearly communicate results, focusing on qualified leads, ROI, and performance metrics • Continuously refine systems and processes to improve efficiency and scalability Who Thrives in This Role This role is best suited for someone who is: • Highly independent and comfortable teaching themselves new tools, platforms, and strategies • Naturally solution-focused, able to identify issues quickly and move directly into execution and improvement • Direct, clear, and professional in communication • Open to feedback and able to integrate feedback quickly into improved performance • Comfortable working autonomously in a remote environment without requiring constant direction • Oriented toward progress, accountability, and measurable results • Interested in or aligned with mind-body-spirit connection, holistic care, or integrative approaches to growth and performance, and able to translate those values into thoughtful, ethical marketing Qualifications • Proven experience in lead generation or performance-based marketing • Strong analytical skills and the ability to interpret data and make performance-driven decisions • Experience managing email marketing campaigns and understanding engagement and conversion metrics • Familiarity with WordPress, including landing pages, forms, and basic optimization • Experience supporting or running webinars as a marketing and lead generation channel • Knowledge of performance testing, optimization strategies, and success metrics • Proficiency with digital marketing platforms and tools is a plus • Bachelor’s degree in Marketing, Business, Analytics, or a related field • Ability to work efficiently in a remote setting while managing multiple priorities Apply tot his job