Product Marketing & Strategy Manager
Description Group O is seeking a strategic and creative Product Marketing Manager to join our team. This role is critical to driving product positioning, messaging, and go-to-market strategies that resonate with our clients' target streaming audience and differentiate offerings to existing customers, enabling upselling, cross-selling, and retention. You will work closely with Product Management, Sales, and Marketing teams to ensure successful product launches and sustained growth. The primary focus is on future growth to meet customers “where they are” (platforms they use, content they consume, cultural relevance). Also requires more agile, digital-first tactics instead of classic long-cycle campaigns. Increase automation, real-time optimization, and lifecycle triggers. There will also be a heavy focus on social media, creators, emerging platforms, and relevant partnerships. Ability to collaborate with influencers, digital communities, and possibly complementary brands and build micro-campaigns for niche audiences. Job Responsibilites The Product Marketing & Strategy Manager will have full autonomy to build a complete lifecycle marketing program from scratch, including: • Audience identification & segmentation, • Acquisition strategy • Onboarding & activation flows • Retention and cross-sell opportunities • Win-back and reactivation programs The selected candidate will start with a blank slate and bring the entire system to life. This role will work cross-functionally with key stakeholders (governance, CRM, Engagement Marketing, Revenue Marketing) to develop modern marketing strategies that drive product engagement, retention, and revenue opportunities. They will lead various initiatives focused on automation and personalization to optimize across multiple KPIs. This position is high-visibility, high-impact marketing ownership. Job Qualifications • Proactive and independent leadership of strategic portfolio (experience in identifying opportunities, developing and executing strategic roadmap) • Proven record of accountability to deliver initiatives in alignment with the program roadmap • 2-5 + years of communications or campaign strategy experience for large to mid-sized enterprise with emphasis on automation, personalization, and efficiency (Subscription Service / SVOD experience preferred) • Excellent communication and storytelling skills • Experience in Video, streaming services, entertainment, and the sports industry • Familiarity with Braze Real-Time Customer Engagement Platform or Salesforce Marketing Cloud Enterprise Cross-Channel Marketing Platform • Familiarity with tools like Salesforce, HubSpot, or similar CRM/marketing platforms • Bachelor’s, MBA, or advanced degree in Marketing or Business • Microsoft Suite of Products • The role is virtual; you can work from anywhere in the US About Group O At Group O, it’s our employees who we value most. That’s why we provide a supportive environment where employees are given every opportunity to excel. Group O offers a wide variety of careers with room for professional growth and advancement, and we are always looking for motivated individuals to join our team. At Group O, our employees’ health and well-being is equally as important as the work they perform. We back up that philosophy by providing a competitive benefits package that supports now and for their future. In 1974, Bob Ontiveros saw an opportunity to live the American dream and build a company for himself and his family. 50 years later, the packaging company he originally founded out of the back of his station wagon - Group O is ranked by the United States Hispanic Chamber of Commerce as one of the top five Latino-owned businesses in the country. Group O has gained prestige for helping Fortune 500 companies like Samsung, Michelin, Caterpillar, and PepsiCo turn their most complex business challenges into centers of profitability and efficiency. Headquartered in Milan, IL, Group O employs over 1,200 employees. Group O is committed to providing equal employment opportunities to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, and sexual orientation. If you require accommodations to participate in the job application process, please contact [email protected], we will work with you to meet your needs. Information provided by applicants will be treated with the utmost confidentiality. We respect your privacy and will handle your application data in accordance with our privacy policy. Apply tot his job