[Remote] Paid Media Stategist (Remote)

Note: The job is a remote job and is open to candidates in USA. Cortica is a rapidly growing healthcare company pioneering a unique, multi-specialty approach to treating children with autism. They are seeking an innovative Performance Marketing Manager to lead the strategy, execution, and optimization of paid and performance-driven digital marketing channels to achieve customer acquisition and revenue growth goals. Responsibilities • Develop and execute the overall digital performance marketing strategy across paid search (SEM), paid social, display, programmatic, affiliate, and emerging channels to drive patient acquisition, engagement, and conversion across a diverse range of channels • Oversee end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such as CAC, ROAS, and conversion rates • Establish and manage comprehensive digital marketing budgets, ensuring efficient allocation of resources to meet both organizational and center-specific targets • Guide website content, design, and user experience initiatives to create seamless digital journeys that boost engagement and conversions • Lead efforts to implement SEO best practices, elevating search engine rankings and driving sustainable organic traffic growth • Oversee data-driven email marketing for healthcare providers and lead-nurturing campaigns designed to increase referrals and establish long-term partnerships • Utilize analytics tools (e.g., Google Analytics, Google Tag Manager, Salesforce, PowerBI) to monitor performance, derive actionable insights, and continuously refine digital strategies • Stay ahead of digital trends and emerging technologies, spearheading the adoption of innovative approaches and cutting-edge tools, including AI and Marketing automation, to maintain competitive advantage Skills • 6+ years of experience in digital marketing, preferably with multi-unit and/or healthcare experience • Bachelor's degree in Marketing, Business, or related field (or equivalent experience) • Proven expertise in leading and scaling digital marketing efforts across multiple channels, including Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Programmatic, and more • Strong command of SEO, PPC advertising, social media marketing, and analytics • Advanced experience in digital marketing tools, including Google Analytics, A/B testing tools, CRM systems, and campaign management platforms • Extensive experience with excel required for reporting purposes • Ability to interpret data, make data-driven decisions, and pivot strategy to improve performance and optimize ROI • Demonstrated experience with conversion rate optimization and digital marketing funnel management • Advanced knowledge of emerging digital marketing trends and technologies • Agency background a plus Benefits • Medical, dental, and vision insurance • A 401(k) plan with company matching and rapid vesting • Paid holidays and wellness days • Life insurance • Disability insurance options • Tuition reimbursements for professional development and continuing education • Referral bonuses Company Overview • Find the best jobs in the country. Search millions of jobs online and in one click apply through the company directly. It was founded in undefined, and is headquartered in Burlington, Massachusetts, US, with a workforce of 51-200 employees. Its website is Apply tot his job