Product Marketing Manager - Pega Customer Decision Hub
About the position The Product Marketing Manager for Pega Customer Decision Hub is responsible for driving awareness, adoption, and growth of Pega's CDH solution. This role requires a blend of strategic insights and hands-on marketing execution to ensure that the messaging aligns with business needs and resonates with key customer segments. Responsibilities • Conduct market research to identify industry trends, competitive positioning, and customer needs for marketing, business and marketing technology personas. • Refine product positioning, messaging, and value propositions to ensure differentiation and alignment with target audience priorities. • Collaborate with cross-functional teams including Product Management, Sales, and Customer Success to align marketing strategies with product roadmap and business objectives. • Create and maintain sales enablement assets, pitch decks, competitor analyses, and case studies. • Conduct training sessions for the sales and customer-facing teams to ensure consistent messaging and product understanding. • Collaborate cross-functionally with the Pega Academy team to develop persona + product based courses. • Partner with content and digital marketing teams to optimize content for SEO and social media engagement. • Leverage customer insights to improve product positioning, messaging, and overall go-to-market strategy. • Collaborate with the demand generation team to design and execute campaigns that drive awareness, lead generation, and nurture prospects through the marketing funnel. • Track, measure, and report on campaign performance, providing insights for continuous improvement. Requirements • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus. • 5+ years of experience in product marketing, preferably in B2B SaaS, customer decisioning, or marketing automation solutions. • Strong knowledge of marketing technology, CRM, customer journey orchestration, or similar technologies. • Exceptional communication and presentation skills, with the ability to translate complex concepts into clear, compelling narratives. • Data-driven mindset with experience in campaign metrics and ROI analysis. • Ability to work cross-functionally and influence stakeholders across all levels of the organization. Benefits • Continuous learning and development opportunities • An innovative, inclusive, agile, flexible, and fun work environment • Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company Apply tot his job